{"id":1140,"date":"2017-04-04T00:00:00","date_gmt":"2017-04-04T00:00:00","guid":{"rendered":"https:\/\/covethouse.eu\/blog-teste\/paolo-casati-design-events\/"},"modified":"2020-10-30T08:20:00","modified_gmt":"2020-10-30T08:20:00","slug":"paolo-casati-design-events","status":"publish","type":"post","link":"https:\/\/www.covethouse.eu\/blog\/paolo-casati-design-events\/","title":{"rendered":"PAOLO CASATI DESIGN EVENTS"},"content":{"rendered":"\n

\"5<\/a><\/p>\n

Paolo casati design events with a unique style and wonderful pieces, stay tuned.<\/strong><\/em><\/p>\n

With a huge number of events and historical locations to explore, paolo casati \u2013 the creative director of\u00a0brera design district<\/em><\/strong>, describes the 2017 event.<\/p>\n

Since when it was first held in 2010 that brera district has had a huge expansion and continued its mission of uniting the tradition and innovation, in the field of design. It embraces new formats and players.<\/p>\n

as we already told you, the 2017 theme is related to a bruno munari\u2019s quote: \u201cdesigning is a game and playing is design.\u201d. Centered on gamification, there are also prizes and several themed encounters, special projects and cultural initiatives.<\/p>\n

\"Paolo<\/a><\/p>\n

\u00a0<\/p>\n

Paolo casati<\/em><\/strong>\u00a0spoke to\u00a0domusweb<\/em><\/strong>\u00a0about the strong points and new ideas of the 2017 event. Keep reading to discover all of them!<\/p>\n

\u00a0<\/p>\n

Domusweb:<\/strong>\u00a0let us start with some numbers:\u00a0how many exhibitors<\/strong>\u00a0(designers, brands, companies) will there be this year? How many more (or fewer) than last year? How many locations?<\/p>\n

Paolo casati:\u00a0<\/strong>the aim is to maintain or\u00a0increase last year\u2019s numbers: 160 events, 295 companies and 250,000 people in the district.<\/em>\u00a0A month before<\/em><\/strong>\u00a0the event, we have already reached the number of\u00a0125 registered events<\/em><\/strong>\u00a0and we are fully expecting to increase numbers that have been constantly rising since 2010, the first year of brera design district.<\/p>\n

\u00a0<\/p>\n

Domusweb:<\/strong>\u00a0can us circumscribe the area? What are the\u00a0district\u2019s \u201cboundaries<\/em><\/strong>\u201d? What area are we talking about?<\/p>\n

Paolo casati:<\/strong>\u00a0brera design district originally took the boundaries traced by the d.u.c. brera (distretto urbano del commercio<\/em><\/strong>) defined by the council and chamber of commerce within a perimeter comprising three historic quarters: brera, from which it takes its name, moscova and garibaldi. With the development of the porta nuova area, corso como and piazza gae aulenti \u2013 and driven by several people active in that area \u2013 we decided to\u00a0extend the boundaries<\/em><\/strong>\u00a0northwards to\u00a0create \u201cbrera extra\u201d.<\/em><\/strong><\/p>\n

\u00a0\"PAOLO<\/a><\/em><\/strong><\/p>\n

\u00a0<\/em><\/strong><\/p>\n

Domusweb:\u00a0<\/strong>when did the\u00a0idea of brera design district<\/em><\/strong>\u00a0first appear? What were the initial idea and aims?<\/p>\n

Paolo casati<\/strong>: brera design district was\u00a0inspired by marco torrani<\/em><\/strong>, president of the via solferino association who, in 2009, introduced the idea to\u00a0promote the district\u00a0<\/em><\/strong>and involved a small number of\u00a0local showrooms<\/em><\/strong>. The following year, torrani appointed studiolabo to develop the project. The aim has always been the same, to develop a\u00a0local marketing<\/em><\/strong>\u00a0operation with its own communication plan to promote excellences and expand the area\u2019s business and property, combining\u00a0tradition and innovation<\/em><\/strong>\u00a0in the scattered field of design. What have changed are the commitment and formats, which today see four coordinated projects, two local events (fuorisalone<\/em><\/strong>\u00a0and\u00a0design days<\/em><\/strong>), a consultancy platform (brera real estate<\/em><\/strong>) and a special project called \u201cbrera design apartment\u201d which, during the forthcoming fuorisalone will host \u201cthe visit<\/em><\/strong>\u201d, a studiopepe project.<\/p>\n

\u00a0<\/p>\n

Domusweb:\u00a0<\/strong>who is curating this year\u2019s edition? Is there a common thread?<\/p>\n

Paolo casati<\/strong>: brera design district\u00a0has no curators<\/em><\/strong>\u00a0but proposes a\u00a0themed format<\/em><\/strong>, the \u201clezioni di design\u201d prize and a number of themed encounters, special projects and cultural initiatives. (\u2026) the theme is a\u00a0bruno munari quote<\/em><\/strong>\u00a0and strongly references his imagery and design approach. Munari worked extensively on the concepts of play and toys. In\u00a0da cosa nasce cosa<\/em>\u00a0he wrote: \u201cwe should also make some educational toys for adults, to do away with preconceptions, to exercise the mind and unleash hidden energy.\u201d.<\/p>\n

\"PAOLO<\/a><\/p>\n

\u00a0<\/p>\n

Domusweb:<\/strong>\u00a0what are this year\u2019s\u00a0strong points<\/em><\/strong>? The\u00a0unmissable events<\/em><\/strong>\u00a0and new locations?<\/p>\n

Paolo casati<\/strong>: this year\u2019s strong points are certainly the\u00a0international names and brands<\/em><\/strong>\u00a0in the district with events and installations supplementing the\u00a0nearly 100 permanent showrooms<\/em><\/strong>, something unique worldwide given the size of the area. Design but not just that. Fashion names are increasingly linked to our world and there are art installations and places open only for\u00a0design week<\/em><\/strong>\u00a0such as:<\/p>\n