DIMORESTUDIO: An Original Concept Of Design

There are encounters that are destined to be the foundation of creation, a happenstance that can lead to great things. That’s what happened to Emiliano Salci and Britt Moran, the founders of DIMORESTUDIO. Connected by a partnership originated by a true love for design and a passion for creations reflecting their own original and particular vision.

Sumptuous ambiances with many design references from the past – not always so discernible. Proof of their own sapient rediscovery and reuse of great design classics are the fundamentals of their projects. Starting from the beginning when the two halves, an American and an Italian, came together to create DIMORESTUDIO, in 2003. In fact, the apt name “dimore” is the Italian equivalent of “dwellings”. Together they manage to convey the atmosphere from which the two designers take inspiration.

The numerous successful projects and the collaborations with world-famous brands are evidence of fruitful partnerships. Furthermore, the common philosophy that inspired their creations. First of all, an admiration for the great Italian designers of the past (Gio Ponti, Carlo Scarpa, Max Ingrand, Angelo Lelli, and Gino Sarfatti among the others) and some contemporary artists that reflect their style.

“We aren’t overly nostalgic, but we love to reference essential periods from the past and give them a new, contemporary life.”

Moreover, combining different colors, textures, and accessories is their modus operandi for a quite bold and dramatic effect. Additionally, a sophisticated aesthetic has become a signature effect of their style. Although luxury is not really a word that Emiliano Salci would use to describe the popular studio’s works, it’s all about creating an atmosphere, a vibe that “interprets memories and creates dreams”.

DIMORESTUDIO’s approach is to create a narration, an evocative setting that maintains the connection with the past, not only emphasizing the specific features that have made a particular object recognizable through times but also giving life to a specific atmosphere. Likewise a universe in which past and present collide suavely. Their creative method is based on the revitalization of the connection with the past, the rediscovery of the past elements that are inherent to a place and give it character.