ASH Design began life in Paris about twelve years ago, settling in London in 2010. Clients can expect an eye for the artisan, with bespoke, carefully choreographed and detailed residential interiors. With an amassed international knowledge of the design industries in both Europe and America, and a working infrastructure throughout, ASH has the contacts and know-how to produce turn-key projects in any part of the world. An inherently French point of view comprising a masterly mix of modern design with a contemporary edge and a sound understanding of the luxury industry ASH Design brings to life, in every sense, the evolving aspirations of the client brief.
Family Residence | London
Located in the prestigious new build ‘Cheyne Terrace’, in the heart of Chelsea and a stone’s throw from the iconic Kings Road, this fourth-floor apartment comprises 4,000 square feet and a wraparound terrace of 2,000. Luxury amenities include a concierge, swimming pool, gym and leisure facilities and underground parking. An all-encompassing design to turnkey standard with a myriad of bespoke furniture and finishes, teamed with antique and contemporary art and furniture, tailored to the needs of a family of five.
Beach Condo | Miami
A 4,000 square feet family home in Miami in a notable residential apartment block by architect Sieger Suarez. The apartment comprises four bedrooms, living and dining rooms and an outside lounge terrace. The design brief was to embrace a pared-back aesthetic to showcase an important collection of photography, art and sculpture dating from the 1970s to the present day, and, at the same time, create a welcoming home for a family. Taking advantage of the light levels at this elevated height was of paramount importance – furnishings, fabrics and accessories were chosen for their sophisticated, subtle and often reflective qualities.
Duplex Family Apartment | London
Located in the prestigious new build ‘Alpha Place’, in the heart of Chelsea and a stone’s throw from the iconic Kings Road, this apartment is a second commission for Ash. A duplex apartment of 2,700 square feet, the space is divided between the upper floor living areas and the lower floor bedrooms. A cohesive scheme where symmetry, pattern, texture and a distinct graphic element are at the heart of the concept.
Pied-à-Terre | Paris
A bijoux apartment of 900 square feet. The brief was developed around the concept of ‘hotel living’ in a semi-open-planned space and the design was influenced by Scandinavian modernism but within a Parisian context. Designed as a personal statement for the client, Ash Design was commissioned to work within the architectural framework ensuring that the space was both multifunctional and beautiful at the same time. The core emphasis was on the spatial planning so that flexibility in living, working and entertaining is achieved successfully.
Family Apartment | Paris
A 3,250 square foot family apartment within a typical Parisian Haussmann block uniquely situated within the roof eaves. A well-lit space with a muted palette enhanced by flashes of yellow. Ash commissioned a selection of bespoke furniture pieces by French craftsmen and have used materials for their sensuous, luxurious and textured qualities to create an edited sophisticated mix.
Meir on Rothschild | Tel Aviv
This 3,000 square foot multiple bedroom apartment is located in Richard Meier’s iconic architectural skyscraper. The design concept is purposely pared back of statement monochrome, predominantly black, white and gold, teamed with bright contrasts. The apartment is a subtle backdrop designed and expertly curated to maximize the growing decorative art collection it houses.
With a unique and stunning design, Charlotte stuns in its beautiful customizable textile and polished brass and glossy black legs. It might be the mid-century inspiration, it could be the simple but sleek lines, perhaps even the textile and materials, but no one can resist this armchair.