CHANEL TAPS WILLOW SMITH AS BRAND AMBASSADOR – French couture house Chanel is the latest brand to align itself with teenage celebrity Willow Smith, choosing the star as its ambassadress.
The 15-year-old singer-actress-dancer and progeny of Will Smith and Jada Pinkett Smith is perhaps best known for individuality in art and personal style. Chanel has been courting younger consumers with the casting of stars such as Kristen Stewart and Lily Rose Depp, in addition to Ms. Smith.
Whip my hair
Chanel officially announced Ms. Smith as its latest ambassadress via a tweet during its fall/winter 2016 runway show in Paris March 8. The celebrity attended the #FrontRowOnly show in a fitted jumpsuit, documenting the day on her Instagram account through pictures with Kendal. About her new role, Ms. Smith shared her appreciation to the brand for “expanding the perceptions of ‘beauty’” in selecting her and included the hashtag #BlackGirlMagic.
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This is not the first time Ms. Smith has lent her talents to a fashion brand. She appeared in Marc Jacobs’ fall/winter 2015 ad campaign, which featured some of the designer’s muses. Ms. Smith’s older brother Jaden has also become a fashion darling. French fashion house Louis Vuitton is embracing gender fluidity by casting Jaden Smith in its latest women’s wear campaign.
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Source: Daily Design News
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