Salone del Mobile Milano is coming up next. It sounds like the title of a movie. We could even make a joke about it if it weren’t for the plethora of unknowns that seem to be cropping up all over the place right now. Is it truly going to happen? When? How? Who is going to be there? How many of us will there be? It’s difficult to get reliable information these days, what with all the rumors and fake news. Let’s put an end to this. A complete halt. The dates are June 7th to 12th.
This is the district that houses a Pinacoteca and Art Academy famed throughout the world. This artsy neighborhood with its narrow, cobbled streets boasting a dense concentration of antique shops, galleries, showrooms, and prestigious locations, exudes a truly alluring, bohemian aura year-round. During the Fuorisalone, Brera offers a high-profile events calendar, featuring several of the world’s most prestigious brands, and focuses on attracting a design-savvy, culturally oriented public. Brera Design District is a territorial marketing project promoting excellence and commercial real estate development.
The formerly abandoned 9 spaces of the Magazzini Raccordati via Ferrante Aporti, once home to important local warehouses, provide visitors with a visually evocative experience. Under the rough tracks and characteristic vaults of Milan’s Stazione Centrale creativity – a specific focus on design from the Netherlands and Belgium – takes center stage featuring an eclectic mix of contemporary design by showcasing both emerging as well as established brands. Projects in the area are curated and powered by the international design organization Ventura together with local association Centrale District, spread over the core areas of Centrale Railway Station and the nearby area of Repubblica. It has been announced that for the 2019 edition of the Fuorisalone, Ventura Projects and Grandi Stazioni have joined forces to devote the spaces of Magazzini Raccordati, within the Centrale District, to the world of fashion. This means, a whole year featuring fashion parades, exhibitions, cultural events, and shootings.
Although Tortona is the name of a single street, during the Fuorisalone the events in its neighboring area – namely the one lying behind the Navigli, known for its “vibey” atmosphere – multiply. The area, home to former warehouses and factories, becomes a major display platform featuring a slew of futuristic, original, and experimental events targeted, according to the organizers, at creating a truly knockout effect. Big names and loads of emerging talents create an urban workshop of contemporary design. Design Week in Tortona promotes various events spread over some of the most important hotels and recently renowned open spaces. It’s at Tortona that we find the SUPERSTUDIO, the iconic place of design in Milan, the pioneer of the Fuorisalone phenomenon in the district, the most visited and sought-after place of the Tortona District since 2000. With the SUPER DESIGN SHOW project, according to the original format “less fair and more museum”, Superstudio pursues its mission on quality, excellence, research. The next edition of Gisella Borioli‘s project with the art director Giulio Cappellini follows the usual ONLY THE BEST mission with particular attention to the TECH&GREEN theme.
Aptly named 5Vie after the “five streets” that form the area, the district is simultaneously one of the city’s oldest but also emerging districts. The area spans from the Pinacoteca Ambrosiana, up to the Basilica of Sant’Ambrogio and the church of San Satiro, where Bramante worked. One of Milan’s least touristy and best-kept secrets, the area participates officially in Design Week with a triple circuit consisting of showrooms displaying the latest in design, old artisan workshops where you can admire traditional handicrafts (in particular in via San Maurillio and via Santa Marta) and a cultural itinerary featuring museums, churches, cloisters, archaeological sites, and breathtaking inner courtyards. 5Vie District involves a cultural and territorial marketing project to promote Milan’s Old Town.