Design Kiosk: A Glimpse of Salone del Mobile In The City
During its 62nd edition, Salone del Mobile will promote the culture of design and strengthen its relationship with the city of Milan by presenting Design Kiosk, a temporary space offering a rich cultural program, selected publications, and exclusive products tied to the world of design. The special project by Frederik De Wachter and Alberto Artesani, founders of DWA Design Studio, and co-developed by Interbrand, will be in Piazza della Scala from 8th to 21st April.
Design Kiosk is a new outpost in the city that embodies the values the Fair stands for: first and foremost, the promotion of Meaningful design. The temporary space will materialize in an iconic location, Piazza della Scala, with a not-to-be-missed schedule of cultural events featuring the protagonists of the world of design and a rich selection of books, Italian and international magazines, design and décor objects, stationery, clothing, posters and accessories, curated by Corraini Edizioni. The Design Kiosk space itself will be built using sustainable materials based on high-tech innovation, and was designed for easy assembly and disassembly so it can be reused in the future.
“The design approach that led us to imagine Design Kiosk was inspired by the typical newsstand kiosks scattered around Italy, which everyone can recognize immediately. Our goal was to perpetuate their tradition but also to run them through the contemporary essence of the Salone del Mobile, combining the values conveyed by the identity of a symbolic location in Milan – Piazza della Scala – with the iconic impact of a newsstand that is vaguely reminiscent of a spaceship,” comment Frederik De Wachter and Alberto Artesani. “With its aluminum casing and bright red interiors, which link back to the event’s institutional color, the kiosk stands out as a symbol of innovation and sustainability. In fact, as regards the latter in particular, we extended our focus beyond the choice of the right materials. We designed the kiosk to maximize its reuse potential in a variety of contexts. This entailed ensuring it will be easy to put together and pull apart, giving it flexibility and longevity across its lifespan. By prioritizing adaptability and minimizing waste, we created a design that works for its immediate purpose and also can be reused later, generating a positive impact on the environment.”
The initiative will run leading up to and throughout the week of the Fair, with events always held from 6pm to line up with the closing time of the Salone in Rho Fiera. Each session will hinge on conversations with Italian and international designers, magazine directors and writers, book authors and curators, with a strong focus on the design industry. In addition, Design Kiosk is meant to offer tourist and visitor information, thanks to the Progetto Accoglienza students who, throughout the week, will hand out city maps and help everyone find their way.
Event Calendar
Thursday 11 April, at 6.30 pm – “A conversation with Stefano Boeri”
Monday 15 April, at 6.30pm – “A conversation with Luca Nichetto”
Wednesday 17 April, at 6.30pm – “Collective keywords, collective books. Parasite 2.0 with Alessio D’Ellena, Lukas Feireiss, Matylda Krzykowski and Jerszy Seymour”
Saturday 20 April, at 6.30pm – “A conversation with Cino Zucchi”
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