The colors of 2021 will be the Ultimate Grey and Illuminating, announced Pantone on Tuesday (9). It’s all about the messaging – get ready for a brighter future. There is general agreement on very little in this world, save, perhaps, for one thing – this year has been a mess, and the next one cannot come fast enough. Covet House brings you all about Pantone’s new selection of two colors, whose combination “stresses how different elements come together to support each other” and expresses “strength and positivity”.
PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating, two independent colors that highlight how different elements come together to support one another, best express the mood for Pantone Color of the Year 2021. Practical and rock-solid but at the same time warming and optimistic, the union of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating is one of strength and positivity. It is a story of color that encapsulates deeper feelings of thoughtfulness with the promise of something sunny and friendly.
So it should be a surprise to no one that the prognosticators at Pantone — those trend forecasters who scour the globe for months noting developments in clothing, cars, kitchens, coffee (the stuff that surrounds us) and translate it into a color they claim will be the dominant shade of the coming year — have chosen, as the color of the year for 2021 … two colors!
“No one color could get across the meaning of the moment,” Laurie Pressman, the vice president of the Pantone Color Institute, said on a call. “We all realized we cannot do this alone. We all have a deeper understanding of how we need each other and emotional support and hope.”
This is only the second time in the 22 years that Pantone has been choosing the color of the year that two colors have been selected. The first time was in 2015 when Rose Quartz and Serenity were chosen (which is to say, pink and blue for 2016). That year, the two shades were meant to blend into each other, reflecting the recognition of gender fluidity and social progress. But this year, the two shades are meant to stand on their own, as complementary tones, supporting each other.
To the resilience of Good Grey, Pantone adds the hope of yellow, Illuminating Yellow, Pantone 13-0647. “For most people, yellow means hope, positivity and something to look forward to” – feelings that those responsible for the institute consider being central to facing the new year. In a statement, it reads that the combination of the two tones “is a history of color that contains deep feelings of thought and the promise of something sunny and friendly”.
“Over the years, Pantone has done a lot of studies on how people react to colour”, contextualizes Laurie Pressman, revealing that “there is a universal reaction to both Ultimate Gray and Illuminating Yellow”. It is as if one saw “the light at the end of the tunnel”, concludes the official.
The Most Colorful Selection
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