Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.

“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known”. – Leatrice Eiseman (Executive Director, Pantone Color Institute)

As we balance our digital and physical lives, we continue to grow our appreciation for the natural world. The Color of the Year 2023 acknowledges our gravitational pull towards natural colors as movements swell around climate change, sustainability, and land protection. In this year’s Color of the Year selection process, Pantone observed a heightened appreciation and awareness of nature represented by countless lifestyle trends. We’re incorporating more living things into our homes, such as plants, florals, living walls, and restorative outdoor spaces. We’re finding newfound enjoyment in travel, sports, and outdoor recreation after pausing these activities during the pandemic. We’re more careful to protect our bodies as a result of the public health crises — we look to apply and ingest trusted life-giving ingredients. All of these lifestyle trends speak to the heartiness of natural forces.

Daring designers can harness the full power of the Color of the Year as a velvet couch or lacquered wall. Those who desire a more neutral home can use it as a pop of color. As a sculptural Murano glass lighting fixture or striking ikebana floral arrangement punctuating an all-neutral dining room, or a glowing abstract canvas or NFT projection in a white entryway, Viva Magenta packs a lot of drama in a small dose.

Our Curated Selection of Design in Viva Magenta Tones

Hera Armchair

Hera Armchair is fully upholstered in cotton velvet. This channel-tufted chair is an exquisite example of chair design and will instantly transform a modern living room set. The Temple of Hera is one of the most magnificent examples of iconic Greek architecture.

Edith Sideboard

Edith Sideboard is a velvet sideboard, something that makes it a distinctive piece to furnish your living room. It is upholstered with soft velvet, and stands out for its high-end look at the top, making use of a grey textured marble. It features a curvilinear body with sleek and simple legs made of brass, that contrast with strong accents of gold. A statement storage piece for retro-chic lovers.

Snake 8 Rug

 

 

 

 

The snake symbolizes life force, rebirth, renewal, creation, life, sensuality, duality, light, darkness, and mystery. The Snake 8 Rug‘s design is a representation and homage to the snake for having in the historical past had a very important significance in the culture and religion of antiquities. A 100% handmade rug that combines the use of hand-tufted and over-tufting techniques with different materials – natural wool and botanical silk.

SEE ALSO

A Selection of Ready-to-ship Curated Designs by Covet House

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