YSG Studio’s highly customised interiors are charged with a rebellious spark. Steeped in craftsmanship, mixing vibrant riffs and atmospheric qualities, they are honed with an artisanal energy that mutually celebrates whimsy and functionality. Have a look!

Lauded for her gutsy instinctual approach to design and adventurous palette-plays, Yasmine Saleh Ghoniem, the Principal, ironically almost missed her calling given her professional background abroad in dance and music. Despite completing interior design studies in America, she arrived in Australia wielding a diploma in one hand and a microphone in the other with a burning desire to pursue a career in music. Leaving ample live gig mileage behind her, in 2013 she co-founded the internationally recognised and award-winning Sydney-based studio, Amber Road, with her sister, landscape architect Katy Svalbe. Not surprisingly, staging and performance elements became key informants of her visionary MO. This underlying artistic thread continues to weave through all her hybrid residential and hospitality projects, characterised by the pique perfection of their visual rhythms and atmospheric potency. Countless design awards bear testament to her talent.

Back to YSG, the studio’s vision is informed by staging and storytelling. In addition to their interior design services, together with their in-house registered architect, they also offer new builds and architectural renovations. Their immersive approach to sculpting spaces for private residences plus the hospitality and commercial sectors is realised through the creation of abundant elements – from joinery to individual furnishing pieces – to craft truly inimitable solutions that cohesively connect all interior aspects. Daring palettes, organic shapes and unexpected textural pairings elicit experiential outcomes with lasting impact.

The provocative chords of Director Yasmine Saleh Ghoniem’s imagination have garnered countless design accolades over almost twenty years’ experience, including: Designer of the Year at the 2021 Interior Design Excellence Awards; Best Residential Design, Best Residential Decoration and Best of NSW state at the 2020 Australian Interior Design Awards; the Belle Coco Republic Interior Design Awards Emerging Design Star (winner, 2017) and the Editor’s Medal at the prestigious Interior Design Excellence Awards (winner, 2017).

“Yasmine Ghoniem’s star is on the ascent. The Sydney-based interior designer and founder of YSG is blowing up the city’s preponderance for safe white-box luxury with her colour-fuelled, experimental aesthetic.” – Verity Magdalino, Vogue Living AU

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