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Pantone’s Color Of The Year 2021

The Ultimate Grey and Yellow Illuminating: Resilience and Optimism

Pantone’s Color Of The Year has influenced product development and purchasing decisions in multiple industries, for over the years. The colours of 2021 will be grey “ultimate grey” and yellow “illuminating”, announced Pantone on Tuesday. It’s all about the messaging. Get ready for a brighter future. There is general agreement on very little in this world, save, perhaps, for one thing: This year has been a mess, and the next one cannot come fast enough. Covet brings you all about Pantone new selection of two colours, whose combination “stresses how different elements come together to support each other” and expresses “strength and positivity”.

PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating, two independent colours that highlight how different elements come together to support one another, best express the mood for Pantone Color of the Year 2021. Practical and rock-solid but at the same time warming and optimistic, the union of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating is one of strength and positivity. It is a story of colour that encapsulates deeper feelings of thoughtfulness with the promise of something sunny and friendly.PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating, two independent colours that highlight how different elements come together to support one another, best express the mood for Pantone Color of the Year 2021. Practical and rock-solid but at the same time warming and optimistic, the union of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating is one of strength and positivity. It is a story of colour that encapsulates deeper feelings of thoughtfulness with the promise of something sunny and friendly.

So it should be a surprise to no one that the prognosticators at Pantone — those trend forecasters who scour the globe for months noting developments in clothing, cars, kitchens, coffee (the stuff that surrounds us) and translate it into a colour they claim will be the dominant shade of the coming year — have chosen, as the colour of the year for 2021 … two colours!

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